【英語記事】電話とライブチャットのデータ活用でROIアップ
Marketers have invested heavily in marketing technology in recent years – but isn’t it time the rich insight that it generates filtered down to the people manning the phones and live chat?
Marketers have invested heavily in marketing technology in recent years – but isn’t it time the rich insight that it generates filtered down to the people manning the phones and live chat?
If you think live chat is just for customer service, you’re missing a trick. We see chat delivering up to 3x the lead rates of traditional outbound calling.