Melbourne, Australia – MarketOne is a certified Hybris Marketing Cloud Silver Partner, ready, willing and now fully able to support SAP Hybris customers across the APAC region.

The SAP Hybris Marketing Cloud enables organizations to deliver highly personalized, one-to-one communications at scale. SAP brings the technology to the table, MarketOne serves up the people, process and data know-how to enable clients to extract maximum value from this incredibly powerful tool.

Hybris brings together previously disparate data sources to present a single customer view, then layers on advanced analytics to reveal hidden trends and inform the next best action. MarketOne delivers always-on demand generation and lead nurturing programs using Hybris to trigger relevant digital communications – or human conversations – “in the moment”. All interactions can be tracked in Hybris to give clients a holistic view of their marketing performance.

Warren Everitt, VP APAC and Partnerships & Alliances lead at MarketOne comments:

“Deep down I’m a techie at heart and I made it my business to roll-up my sleeves and get hands-on with this product to see if it can really deliver on some big promises. I’m a convert. Hybris is more than capable of competing with the better-known marketing clouds – in fact they’ve leapfrogged them in some important areas. For example building real-time decisioning into the platform and adding a robust Marketing Resource Management feature.”

In turn, Vincent Vergara, Senior Partner Recruitment & Enablement Manager for Hybris Marketing Cloud, has his say on the partnership announcement:

“We need partners on board who really get the B2B space. Our B2B customers in the region need specialists who truly understand the complexities of dealing with large decision making groups over a long buying cycle – there’s much more to it than chasing shopping cart abandons. MarketOne has earned a reputation for going beyond the technology implementation to ensure clients deliver real business outcomes.”

MarketOne is currently working with a number of clients in APAC using Hybris Marketing Cloud. Plans are in place to achieve certification in North America and Europe. For further information on MarketOne’s Hybris capabilities, please contact us.